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消费者行为

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资料格式: 幻灯片 下载次数: 3214
更新时间: 2006-07-30 17:16:34
所需C币: 6C币/年 (备注:包年会员不需C币)
所属学院:
企业商学院
Consumers’ beliefs about what the future holds is an indicator of Consumer Confidence.

Reflects the extent to which people are optimistic or pessimistic about the future health of the economy.

When people are pessimistic about their prospects, they tend to cut back their spending and take on less debt.

When they are optimistic about the future, they tend to reduce the amount they save, take on more debt, and buy discretionary items.


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